What The Customer Thinks About Vending

In recent years, lack of consumer awareness and education has led to loss of many potential customers of the vending industry. A recent study aimed to determine vending machine consumer motives for purchase decisions. It also examined potential areas to expand vending machine use and the general public’s awareness of new vending machine technology and products.

Planet Antares vending operators should focus on making consumers informed about the products being vended as well as any technology that they may have decided to incorporate in their vending business.

Some of the findings in the recent study regarding consumer perceptions on vending are listed below.

• Motivation for vending machine purchases. Consumers cited convenience and ease of buying as reasons for buying from vending machines.

• A lot of consumers are reluctant to make vending machine purchases because of poor selection and the misconception that vending machines usually do not offer healthy options. Planet Antares snack and beverage vending machines will make sure that you have the right product selection to suit the location.

• Brand recognition is an important factor in determining the success of your vending business. Consumers expressed high brand loyalty. They usually make purchases of familiar items from vending machines. Planet Antares vending machines are glass front vending machine, so a branded item would be highly visible.

• Surprisingly, majority of vending machine consumers are unaware of new vending machine technology. You can offer cashless payment options since it makes the whole buying process more convenient.

• Potential vending machine consumers hesitate to make vending machine purchases because they believe that vending machines do not offer healthy products and that the general prices of vending machine products are on the higher side.

As a Planet Antares vending operator, it is your responsibility to set such misconceptions straight. Consumers need to understand that they can find health products in Planet Antares vending machines and that a good vending operator will not sell the snacks and beverages at higher prices than the retail market.