Working of a Vending Machine

Till date we have only been enjoying the benefits of vending machines. But how many of us are actually aware as to how these machines have become so efficient? What is the logic behind a vending business? How is it possible that when you insert coin into the machine, you get the product you coveted? Is this some sort of miracle? No, it’s something more than that.

Vending is not a need based business. The entire concept of vending business revolves around customer psychology and instinct. These machines are so appealing that we cannot resist ourselves from purchasing. As a result it has been proved that maximum sales generated through these machines are due to spontaneous purchases made by customers.

It is a common experience that we go out to purchase some product but the moment we encounter a attractive looking vending machine vending some kind of snack or soft drink we get carried away by its appeal and purchase it. Nowadays people lead a very busy and hectic that they hardly have any time to visit a restaurant or wait in long queues for their meal to be served. This is how vending machine culture has become popular. They can now have a complete and healthy meal by visiting a vending machine.

If you think vending machine services are just limited to dispensing meals alone, you are thoroughly mistaken. Modern vending machines from planet Antares are capable of dispensing almost anything i.e. right from coffee, candy, newspaper to CD and DVD’s. Modern vending operators are also smart enough that they are very careful while installing their machine. Since these machines are strategically placed in perfect places these generate huge business. Vending business works on a simple logic. For instance- you will not find a candy machine in a diabetic clinic.

So if you are looking at starting a vending business, then try to understand what customers look for in a vending machine? And what is that which can attract them the most.